About me
I'm looking for new opportunities to keep growing my content engineering skills, where I get to shape the scaffolding, instructions, and guiding principles behind AI experiences. My favorite area is LLM evaluations, and I especially love teaching others about it.
I'm excited about building AI products that help people break through hard problems, and I want to work on projects that show real progress for humanity by improving quality of life in some way. I'm also eager to explore how product teams can build quality by design into their workflows, not as a one-time fix but as an ongoing program that keeps evolving alongside the product.
Figure 1. Staring into the void until an idea shows up
Figure 2. Idea arrives, immediately writes it down before it leaves
What people are saying
Quotes from people I've worked with
"You took something abstract and made it actually teachable."
"I didn't understand evaluations until you explained it."
"This framework is the first thing that made me feel like I could do this."
"I feel so much more confident now."
"You help people see the shape of the forest."
"People are looking to you for leadership."
"This is something we can actually trust to make decisions."
How I work
Tooling and processes
My process shifts with the problem: Figma, code, or a set of AI tools I've built into my own workflow, whatever gets me to an answer fastest.
Figma - Eight years in Figma, Sketch before that, with fluency in how design systems work. I build my own mocks and prototypes when I need one, and I'm now experimenting with using the Figma MCP to draft first-pass content.
GitHub - Seven years in GitHub, due to years of writing technical documentation there, so I'm comfortable with markdown, repositories, and reviewing changes before they go live. I use AI coding assistants now for routine tasks.
VS Code - Seven years in VS Code as my home base for building content systems, doing research, and managing files across GitHub. I also use it to test agents, alongside whatever else the problem calls for.
Prototyping - I can build quick, self-contained prototypes to test proof of concepts. I've also used AI-assisted coding to build small, functional pieces that show real behaviors.
My own system - I've built a personal workbench out of an AI assistant, internal tools, and project folders full of strategy docs and reference material. It's tuned to my preferences and works more like a thinking partner than a search tool.
How I show up
The things I know I'm good at
Turns quality into a business case
Builds evaluation strategies that shows if an agentic experience is actually earning trust, delivering user-success, and solving large-scale problems.
Builds systems, not one-off solutions
Designs reusable frameworks that solve categories of problems once instead of solving them one at a time.
Makes the complex teachable
Translates emerging, technical concepts into curriculum and frameworks non-technical people can use in the flow of their work.
Aligns people across boundaries
Unites designers, engineers, and stakeholders across disconnected teams around a shared direction and outcome.
Moves fluently across content, visual, and systems design
Writes voice and tone frameworks, directs brand identity, and architects information design with equal depth.
Multiplies capability in others
Trains and mentors people so capabilities compounds across the org instead of staying with one person.
Resume
Senior Content Designer, Microsoft - 2019 to present
AI Content engineering
I've spent three years working on AI experiences, working at the intersection of prompt engineering, evaluation, and language design.
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Own prompt engineering and agent instruction design for the Microsoft Employee Self-Service agent, an enterprise HR and IT assistant reaching tens of thousands of users across hundreds of organizations. Shaped the agent's core identity, context handling, guardrails, and emotional intelligence capabilities.
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Identified and solved critical response quality failures through agent instruction design, including building emotional intelligence capabilities that detect user sentiment and adapt tone to resolve deployment blockers for enterprise customers.
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Developed and expanded the product's response quality framework and adapting it for enterprise employee experience contexts and connecting each dimension to measurable product signals.
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Built evaluation methodology for new and emerging areas including multi-turn conversation testing and localization, defining quality criteria, test plans, and acceptance standards where none previously existed.
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Developed evaluation education curriculum for a field organization of 100+ people, translating complex AI evaluation concepts into practical guidance that accelerates customer deployment cycles and builds organizational capability at scale.
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Partnered directly with enterprise customers to understand response quality gaps, synthesize feedback into product requirements, and drive measurable improvements to agent behavior.
Content design & systems
Before AI, I spent years building the language infrastructure for enterprise products used by millions, and learning that systems work only matters if it's made accessible to the people who need it.
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Pitched leadership on reframing LLM evaluation skills as the foundation of a new agentic language system, then used the AXD community to validate its direction and priorities. The system is now being built to serve thousands of designers and researchers.
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Founded Agent Experience Design (AXD) three years ago, when AI began reshaping the discipline, as a recurring cross-company series where presenters from multiple disciplines shared early learnings, resources, and best practices with content designers navigating the shift.
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Led content design for the Microsoft Viva suite, a portfolio of eight enterprise employee experience apps reaching tens of millions of users globally.
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Identified and drove a year-long cross-suite coherence initiative, uniting content designers across disconnected product teams to establish shared voice, terminology, navigation patterns, onboarding experiences, and system messages, captured in a design kit adopted across the studio.
Creative & brand leadership
I've taken on creative challenges that pushed me outside my lane, most notably stepping in as creative director for Microsoft's annual Design Week, a conference serving 4,000+ designers across 11 global hubs during a critical pivot in tech and design: the AI revolution.
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Nominated by peers and leadership to serve as creative director, a signal of trust to represent 4,000+ designers across eleven global hubs.
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Set the event's theme, coevolution, and creative direction in response to the industry's AI pivot, then translated it into an end-to-end redesign of the conference portal.
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Directed the visual brand identity, content strategy, and information architecture for the portal, and recruited and managed a cross-functional team of designers, engineers, and volunteers to execute it.
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Resolved longstanding accessibility, performance, and navigation issues that had affected previous years, delivering a portal that received widespread recognition from attendees and leadership.
Community & mentorship
Over the last three years, the community events I lead have grown more sophisticated alongside the technology. What started as a space for connection has become a place where the discipline sharpens its skills, shares what's working, and figures out together what content design looks like in the AI era.
- Lead community events for 300+ content designers, planned in close partnership with leadership. Attendees consistently leave feeling energized — the events give people a place to see the latest work and strategy coming out of the discipline, connect with colleagues they don't normally work with, and feel like the work they do is going somewhere. They also create strategic accountability: when initiatives are presented to the community, teams follow through.
Mentor ~10 content designers across the organization over the last 3 years, supporting career growth and helping people build confidence navigating systems and AI work inside a large enterprise.
Additional Experience
UX/UI Design Freelancer, Seattle, WA 2018 – 2019
Designed brand identity, information architecture, and interactive dashboards for start-ups spanning trucking, online dating, and cybersecurity, applying human-centered design research throughout.
Regional Sales Manager, Wave — Seattle, Portland, San Francisco 2014 – 2018
Built and led a 9-person team, standardized cross-team process, and owned the P&L; grew customer base 60% and lifted NPS to 86, well above the 2018 industry average of 52.
Built a scalable, relationship-driven event and expansion model, replicated across 4 West Coast cities, that accelerated the sales cycle by 30%.
Merchandise Manager, Williams-Sonoma — Walnut Creek, CA 2012 – 2014
Designed and built detailed, hands-on store displays that translated seasonal merchandising strategy into an in-store experience, an early lesson in visual storytelling and craft.